1954
The first Step
The trip to Japan
Seeing a need in the market and inspired by the Toyota Land Cruiser the young Naser Mohamed Al-Sayer embarked on a journey to Japan. A journey that toke 45 hours and span over seven countries, resulting in a change of the car market not only in Kuwait but throughout the Middle East.
1955
Kuwait was the first Arab country to import Land Cruiser
Land Cruiser changed the preference of consumers
The launch of Toyota Land Cruiser by ALSAYER in Kuwait shifted consumer preferences in the market landscape. The vehicle's durability, luxury features, and off-road capabilities attracted a broader audience, from adventurers to those seeking prestige. As a result, ALSAYER capitalized on this demand, enhancing its market presence and influencing customer buying patterns in the region. This shift shows how a premium product, such as the Land Cruiser, can redefine consumer preferences in the automotive market of Kuwait.
1956
The Beginning
Qiblah, the first Toyota Showroom
The first Toyota showroom was in Qiblah area, and it was part of the AlSayer family house. It contained a group of Toyota cars that have proven their capability over time.
1958
Entrepreneurship
The first instalment system in Kuwait and the Arab World
ALSAYER Group, in partnership with Toyota, is credited with introducing the first installment payment system in Kuwait and the Arab world. This innovative financial model was introduced to make car ownership more accessible to a wider audience, allowing customers to pay for vehicles in manageable monthly payments rather than upfront in full.
Heritage
Our Journey Across Time
