Bahrah Trading Company Wins Top Performance Awards

Hino Motors Ltd., Japan recently held the annual dealer conference in Muscat, Sultanate of Oman. Wide range of topics related to latest trends in truck market as well as Hino’s market position were reviewed, and presentations were made focusing on HINO brand image. Major highlight of the event was the Distributors Awards ceremony for outstanding performance.  

Bahrah Trading Co. (BTC), a subsidiary of ALSAYER Holding and the authorized distributor for HINO in Kuwait, attended the event in which distributors from Middle East and West Asia region were also present. At the event Bahrah won 4 prestigious awards from HINO including:   

• Sales Performance Award 
• Service Department of the year Award 
• Parts department of the year Award 
• 3 S Award 

For Bahrah and Hino team, the award is yet another success story in their continuing quest for excellence in customer service by efficiently adapting the Total support philosophy of Hino Motors Ltd. Yoshikazu Kayano Managing Director, Koji Nagata GM and Satoshi Matsumoto Dy. GM from Hino Motors Middle East complimented Bahrah and conveyed their wishes for further success. 

Hino has maintained a proven record as one of the world market leaders with representation and presence in GCC and Africa since 1960’s with trucks for powerful driving performance, durability, and reliability featuring tomorrow’s technology for today’s environment.  

Since the inception of Hino distributorship, within a short span of time, Bahrah exemplified itself with several distinctions and have been able to build further momentum in sales, service and parts operations. Mubarak Al Sayer CEO & Bengt Schultz COO of Al Sayer Holding congratulated Team Bahrah on the new milestone and expressed anticipation of scaling further heights.    

“We are totally committed to our customers who repose their trust in us in supplying them reliable products and provide them adequate support when and where needed. In turn the customer benefits from better value for their investment. We thank our loyal customers and Hino team members for their valuable support, that motivate us to further improve on the total support concept, towards making HINO the most preferred brand” said Hamza Melakandy General Manager BTC.